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Multifunctional Complex Veveří - Kounicova
Jestřábová, Lucie ; Šindlar, Jiljí (referee) ; Hrabec, Josef (advisor)
The thesis presents a vision of the development of the unused area of the former military complex in the context of the development of the territory and its wider connection with the maximum possibility of utilization of the potential of the place. According to the land use plan, 50% of the housing was proposed on the land, the second part consists of shops, administration, kindergarten with children's center and sports. Emphasis was placed on the overall inner well-being of the users and the potential of the area located near the city center. The newly designed object functions together correspond in a balanced way to fill in the missing article in the neighborhood. Designed buildings form a block area typical for this area with indoor atrias for leisure time and a new square that complements the function of the business and office part.
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The Influence of Marketing Communication on Customer Behavior in Cafés
Morkesová, Zuzana ; Kaňovská, Lucie (referee) ; Mráček, Pavel (advisor)
The bachelor thesis deals with marketing communication and its affect on customer behavior. It defines marketing, marketing mix and communication mix, focusing on social media. The thesis have two sides – one with cafe owners and their opinion on marketing activity and second descibing the customer’s point of view on the situation and their opinion on marketing. Last part of the thesis is focused on recommendations for marketing communication for cafés.
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Life and business of Jindřich Fišer and his descendants
Kreuz, Vojtěch ; Pokorná, Magdaléna (advisor) ; Foltýn, Dušan (referee)
This work is about Jindřich Fišer, but also about several of his descendants, who in their lives devoted themselves mainly to the operation of various gastronomic enterprises in the ter- ritory of the capital city of Prague. In writing the work I based mainly on various archival ma- terials, which are stored in the Archives of the capital city of Prague, the National Archives or in the State Regional Archives in Prague. However, I was also supported by newspaper articles or materials from the private archives of living persons. In addition to the already mentioned Jindřich Fišer, who operated a brewery in Přerov nad Labem at the turn of the 19th and 20th centuries, the text focuses on the life stories of two of his sons - Václav, who between the years 1938 and 1948 operated with his son Zdeněk the Café Slavia near the National Theatre, and Jindřich, who connected his life with a bar of not very good reputation in the Old Town Square. Part of the second chapter is also devoted to the business activities of one of Jindřich's grandsons, Jaroslav Fišer, and his confectionery in Hy- bernská Street in the New Town of Prague. However, in addition to the life stories of the men- tioned persons, the work also tries to capture legal issues related to business during the First Czechoslovak Republic or the...
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The Influence of Marketing Communication on Customer Behavior in Cafés
Morkesová, Zuzana ; Kaňovská, Lucie (referee) ; Mráček, Pavel (advisor)
The bachelor thesis deals with marketing communication and its affect on customer behavior. It defines marketing, marketing mix and communication mix, focusing on social media. The thesis have two sides – one with cafe owners and their opinion on marketing activity and second descibing the customer’s point of view on the situation and their opinion on marketing. Last part of the thesis is focused on recommendations for marketing communication for cafés.
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Multifunctional Complex Veveří - Kounicova
Jestřábová, Lucie ; Šindlar, Jiljí (referee) ; Hrabec, Josef (advisor)
The thesis presents a vision of the development of the unused area of the former military complex in the context of the development of the territory and its wider connection with the maximum possibility of utilization of the potential of the place. According to the land use plan, 50% of the housing was proposed on the land, the second part consists of shops, administration, kindergarten with children's center and sports. Emphasis was placed on the overall inner well-being of the users and the potential of the area located near the city center. The newly designed object functions together correspond in a balanced way to fill in the missing article in the neighborhood. Designed buildings form a block area typical for this area with indoor atrias for leisure time and a new square that complements the function of the business and office part.
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The way of consumerism in the interwar Czechoslovakia nn the example of consumption of coffee, cocoa, chocolate and tea.
Syrová, Tereza ; Jakubec, Ivan (advisor) ; Jančík, Drahomír (referee) ; Štemberk, Jan (referee)
Dissertation thesis discusses the consumption of cocoa, coffee, tea and chocolate in the interwar period in the Czechoslovakia. On the basis of statistical data and examination of archival sources comes with the definition of the middle classes of the population, which those commodities consumed. The thesis shows the distribution of consumption of commodities based on the survey in blue-collar and white-collar families. Furthermore provides insight into the lives of families, distribution of their spending and the size of income. It refers to the representation of cocoa, coffee, tea and chocolate in the consumer basket and shows the elasticity of the mentioned commodities. For the central part of the research of the dissertation thesis chose the Czech territory only, because here were without difficulty accessible data sources. The Dissertation thesis clarifies the causes of consuming cocoa, coffee, tea and chocolate and concludes that each was consumed from another purpose, which resulted status of these commodities. Tea consumption has been designed especially for the higher classes of the population, chocolate bought mostly white-collar family, but over twenties speared consumption of chocolate products also among the middle and lower classes into the population. The chocolate products were subject to early 20s of the luxury tax. Cocoa was used in connection with cooking and baking, but families didnt use this product frequently. Coffee drank all layers of the population, but consumption was based on the social status of the consumer. Very frequently families consume rye coffee and chicory coffee. Dissertation thesis also highlights the regional differences between the classes, which were further intensified. Thesis examines in detail the amount of the duties of the commodity, which in the interwar period varied widely, and concludes that the duty to disproportionately increase the price of products and made it impossible for consumers to buy more of cocoa, coffee, tea and chocolate.
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Analýza vybraných brněnských kaváren
Benešová, Anna
My bachelor thesis maps field od cafés in Brno with a more detailed description of the five selected. These companies are then thoroughly discussed, especially in terms of interior design in relation to man and his comfort and contentment. By exploring the cafes, their locations and general entrepreneurial approach this work aims to find the most suitable mechanism for perfect coffee, which I will later use to build a new business plan and to create a design vizualization for a new coffee shop in my future thesis which is also the purpose of this work. The work is based mainly on my own fieldwork and personal experience. The research consists of the interviews with selected cafes visitors and also with the operators and on a detailed examination of the interiors and exteriors.
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